Watch the Reshoevn8r Documentary - Episode 1 - "Reshoevn8r 1.0"
The original Reshoevn8r logo embraced the branded blue that was incorporated in the packaging. By signifying the "Re" and "8" made the logo readable, and easy for the emerging customer base to comprehend.
The times had changed. Minimal and clean were the new ombre-blue and the logo reflected the progression towards the rebrand. The logo now came solely in black or white.
At long last the rebrand was finalized. The new logo fully embraced the clean and minimal zeitgeist in addition to returning to the "broken down" name. By turning the logo on the side also separated Reshoevn8r from the pack, by creating something that felt representational of our brand.